New CTO @ DATANOMIQ
Some exciting news. Dat Tran, a well known expert for Data & AI, has joined as a Partner & CTO at DATANOMIQ!
February 13, 2025
AI-based Attribution Modelling in Marketing
Attribution modeling helps companies allocate marketing budgets effectively by analyzing customer journeys and identifying the most impactful channels. Advanced methods like Markov Chains and Deep Learning enhance accuracy, but true value emerges when models are aligned with the company’s business logic and strategic goals.
December 5, 2024
Value Engineering for Process Mining
Is process mining really always about creating Process Transparency? Of course it is! But only if you do it right. But then there are also many other added values that arise from Process Mining.
October 17, 2024
How unstructured data can be used for Process Mining
Process mining can now incorporate unstructured data like emails, text, and even video by using deep learning and NLP techniques to transform them into structured event logs for comprehensive process analysis.
November 12, 2023
